Johnson Tractor Rochelle: Sustainable Farming Solutions
A Case Study in Sustainable Agricultural Equipment Distribution Johnson Tractor Rochelle, a family-owned business operating in Wisconsin and northern Illinois, supplies agricultural equipment to farms of all sizes. While their extensive product range and service network demonstrate a commitment to meeting diverse farmer needs, a deeper dive is needed to assess their sustainability efforts. This case study examines Johnson Tractor's current operations, identifies areas for improvement, and proposes actionable steps towards a more environmentally responsible future....